The Olympics is a multi-million pound industry. With these vast sums of money involved, there can be no justification for the continued exploitation of the workers who make the Olympics possible.
London has the potential to learn from the successes and failures of previous Games, to raise the bar and improve life for the workers. It means taking a firm approach with companies and being transparent about the supply chains that produce sportswear and Olympic branded goods.
Despite major sportswear brands, such as Adidas, Nike, Pentland, Puma and Asics adopting codes of conduct over the last 15 years, they still need to do much more to ensure that the rights of workers making their products are respected. Playfair 2012 believes that sportswear companies, the London Organisers of the Games, and the International Olympic Committee must take steps to eliminate the continuing exploitation and abuse of workers in the global sportswear industry.
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